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PROFESSIONAL
EXPERIENCE

Oct 2022 – Present

Oct 2021 – Oct 2022

Apple Music Human Evaluation Lead

  • Run internal user studies to support quantitative and qualitative evaluations: conduct user and product research, create surveys, conduct user interviews, create mockups and prototypes for internal products.

  • Collaborate with Product, Design and Engineering teams to ensure clear, intuitive, and user-friendly experiences for millions of global users for Apple Music before A/B: set launch criteria, create evaluation input sets for statistical analysis, analyze human annotated data, provide user-friendly reports on final launch decision.

  • Connect Product and Engineering teams to marry the technical statistical analysis with the user experience vision for the product: produce insight reports, user narratives, and UX copy recommendations that shape product vision, influence AI/ML model design, and improve content clarity for users.

  • Worked proactively with a new Primephonic team, developed innovative solutions to evaluate a yet-to-be released Apple Music Classical app end-to-end, and ensured high search quality at launch worldwide.

Market Insights Data Analyst

  • Responsible for quality assurance in the Russian market for all Apple Media Products: collecting low-performing user search requests, analyzing the data for loss patterns and presenting to engineers for hillclimbing

Apple, Inc.

Seattle, WA

Wiser Solutions, Inc.

Boston, MA

June 2021 – Oct 2021

Senior Data Analyst

  • Completed a User Segmentation project: analyzed 3 years of app usage data of 200,000 users to create a new segmentation framework, adopted across company's marketing, financial, and product departments

Apr 2020 – June 2021

Data Analyst

  • Conducted interviews with clients to identify sales performance pain points, analyzed retail audit data, built dashboards using Sisense and Java Script, and presented summarized insights with next steps

X5 Retail Group

Moscow, Russia

July 2019 – Aug 2019

Analytical CRM Intern

  • Troubleshoot SQL scripts and wrote technical specifications for developers

  • Organized data for 2 loyalty programs using a DWH of 100+ tables and 200 million transactions

EDUCATION
Harvard University

Sep 2023 – Dec 2025

Master of Liberal Arts (ALM) in Extension Studies

Design of Digital Media

  • Cumulative GPA: 4.0; Dean's List

  • Courses taken: 

    • ​​Web Design & Development
      • Fundamentals of Web Development 

      • Design Principles in React

    • Animation, Film, and Virtual Reality
      • Video Editing and Media Design

      • ​3D Animation, Virtual Reality

      • Media Production

    • Computational Design​

      • User Experience Engineering

      • Designing Educational Media

      • From Ideas to Prototypes

      • From Prototypes to Products

    • Emerging Media and Technology​

      • AI and Human Cognition

Boston University

Sep 2016 – Jan 2020

Bachelor's of Arts: Mathematics and Statistics

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  • ​Minor in Business Administration & Management

  • Cumulative GPA: 3.54

  • Cum Laude; Dean’s List 4 semesters

Stanford Summer College Academy

Jul 2015 – Aug 2015

​Social Psychology of Online Digital Media

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  • Cumulative GPA: 4.0

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