Context
Recycling rules can feel overwhelming, and a lot of times people find themselves confused by how to do the right thing. In reality, it takes you the same amount of time to throw something in a random bin or the right bin.
Offices should be one of the easiest environment to implement correct recycling behavior, since there is a predetermined set of items usually used in the offices.
Process
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User Research
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Focus Groups
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Personas
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Educational Design Choices
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Prototyping
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User Testing
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Final Prototype
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Promotional Video for the app
Goal
To design educational media that will help employees in the office gain knowledge about recycling of common items and feel more confident in their daily habits.
The goal of the website is to reduce the cognitive load of recycling rules for employees and only focus on the information they actually need to know.
The website also supposed to promote actual behavioral change on top of learnings.
Deliverable
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Figma prototype for the website
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Promotional Video
